Chairman/Business Director

Brad Alexander

Brad Alexander leads First City United with a clear vision and deep commitment to building a sustainable and competitive soccer club. His leadership ensures the organization stays true to its mission of growing the game in the Leavenworth community and beyond.

Marketing Director

Gabe Rodriguez

Gabe Rodriguez brings a sharp eye for branding and outreach, leading our marketing efforts both on and off the field. With experience in media, community engagement, and sponsorship development, he is focused on elevating the First City brand and connecting with supporters.

Sporting Director

Daniel Howard

Dan Howard oversees the footballing side of First City FC, guiding player development, coaching standards, and long-term technical strategy. His focus is on creating a competitive environment that fosters local talent and team excellence.