First Strategic Partnership Secured!

Partnership Announcement- First City Football Club and Salt Athletic to Support Player Performance and Club Development

First City Football Club and Salt Athletic are proud to announce a new strategic partnership aimed at enhancing player experiences, promoting performance-focused gear solutions, and strengthening community engagement throughout the Midwest Premier League (MWPL) soccer season.

Under this partnership, Salt Athletic, an athlete-founded sports technology brand dedicated to innovative odor-control gear solutions, including its patented Aērcase cleat bag and performance-oriented products, will become the first Official Partner of First City FC for the 2026 season and beyond.

Salt Athletic’s flagship products are designed by players for players. Built with advanced antimicrobial technology that neutralizes odor at the source and protects athlete gear, Salt Athletic has become trusted by more than 100,000 athletes and partnered with elite organizations across the sport ecosystem.

As part of the partnership, Salt Athletic will provide First City FC and its affiliates with discounted products to make the technology more affordable for our community. We’ve all been in a car with smelly cleats after training or a match, their products not only deodorize the smell but also absorb and neutralize the bacteria that causes the odor.

First City FC players with performance gear including custom-branded Aērcase cleat bags. Club supporters will also have exclusive access to Salt Athletic offers, promotions, and community events throughout the season. First City FC and Salt Athletic will collaborate on player development programs, fan engagement initiatives, and grassroots outreach activities designed to elevate the sport locally.

The 2026 Midwest Premier League season begins in spring, with First City FC set to compete as part of the growing regional league that champions community-rooted soccer and provides pathways for local talent to excel.

About Salt Athletic - https://saltathletic.com/

Salt Athletic is a Colorado-based sports technology brand committed to redefining athlete gear through high-performance odor-control innovation. With its patented Aērcase cleat bag and expanding lineup of products, Salt Athletic empowers athletes to train, compete, and live without compromise. Guided by principles of durability, design excellence, and athlete-centered performance, Salt Athletic strives to enhance every athlete’s journey.